AN ALERT: Changing the Framework and Outcome in 2010

The 2010 election campaign could not be more daunting, but we believe Democratic congressional candidates can move these races in the final two months if they frame this election as a clear choice and battle for the middle class, against the big financial interests dominating Washington and which Republicans champion. This is a moment to refocus. With the unemployment rate going up, voters deeply frustrated and desperate, and Democrats down 7 points in the congressional vote, we need and can adopt a new formula. Our research demonstrates that Democratic messaging can beat powerful Republican messages, moving voters and closing the congressional gap by an impressive 9 points.


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