The Urgent Economic Narrative for 2014


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pdf Graphs: Getting to a strong economic message 859 KB 299
pdf Memo: The Urgent Economic Narrative for 2014 669 KB 293

The economy is still the main issue in the 2014 election, impacting the mood of the country, driving likely voter turnout, and defining what is at stake. With voters uncertain of President Obama and the Democrats’ direction on the economy, Democratic voters are 7 points less likely than Republicans to say they are ‘almost certain to vote’ in the off-year election in November.

But Democrats can change that equation if they show they understand people’s financial struggles, get the narrative right, push back against an economy that works only for the 1 percent, and offer an economic agenda that puts working women first.  

These are the key elements of the working women’s agenda – they drive Democratic support and increase turnout, not just among working women, but among a broad range of voters.

Read the full memo here

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