YFTW: The Rising Wave Among Young People

The latest survey in the “Youth For The Win” series conducted with Greenberg Quinlan Rosner shows Barack Obama expanding his support among young people in the wake of the Democratic primaries. Obama now beats Sen. John McCain 60 to 33 percent in a named ballot for President, a margin that echoes the Democratic advantage in the 2006 congressional elections (60 – 38 percent). Obama’s improvement reflects three critical dynamics: his own improved standing in the post-primary period; the further collapse of the Republican brand among youth; and, finally, the “branding” of McCain as a Republican.

This is the third survey in our study of the youth vote. The previous report, “Growing the Youth Vote,” showed how best to elevate the youth vote to position them to play a potentially transformational role in 2008.

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